Activation for Costa coffee

Activation for Costa coffee

I had the privilege of undertaking an extraordinary art project for the Berlin activation of Costa Coffee. Being a British brand, they approached me to customize a British telephone booth, providing me with a unique canvas to merge nature and technology. Inspired by this theme, I conceptualized and created a one-of-a-kind installation where the telephone booth seamlessly transforms into a hydroponic system.

The installation features a remarkable integration of tubes and running water, ingeniously built into the exterior of the booth. This innovative system nurtures and cultivates coffee plants, symbolizing the harmonious relationship between nature and technology. The artwork not only serves as a visually striking piece, but it also brings to life the concept of sustainability and the connection between coffee production and the natural world.

I am immensely proud of this project, as it encapsulates the fusion of creativity, functionality, and environmental consciousness. The customized telephone booth showcases the potential for artistic expression to engage viewers and provoke contemplation on the interplay between nature, technology, and the coffee industry.